Effective Tuesday, Sept. 13, 2011, thespec.com is adopting a metered model.
This means that each spec.com user may view a certain number of content pages in a given month, and upon reaching that limit, will be asked to purchase a monthly subscription for digital access. Print subscribers can purchase full digital access for $2.95 monthly. The price for non-subscribers is $6.95 monthly.
This means that each spec.com user may view a certain number of content pages in a given month, and upon reaching that limit, will be asked to purchase a monthly subscription for digital access. Print subscribers can purchase full digital access for $2.95 monthly. The price for non-subscribers is $6.95 monthly.
The limit of article views will be set at 35, which means that users can view up to that number of articles per month and will then be asked to subscribe.
Users will see advisories pop up during their visits to the site reminding them of how much content they have consumed and how much free content they have left. Traffic tracking tells us this change will impact only a small segment of our web audience, so most users will not be impacted by this change.
It will be interesting to see if this is successful. Pay walls for other print sites have been almost universally unsuccessful.
ReplyDeleteI'm assuming it has something to do with a major downturn in subscriptions.
ReplyDeleteThat's nuts. Hamilton is too small of a market to pull something like that....they just need to be more innovative with how they do their advertising (which is normally the majority of revenue for newspapers anyways)
ReplyDelete